Launching Our NonProfit with

Leaders in Business, Community and Government

Utilizing innovative media tools to enhance rehabilitation, re-entry, and public safety, the Ben Free Project confronts the drivers of mass incarceration, recidivism, and the criminal justice system. Through curated education, training, intervention, and self-help curricula for system-impacted individuals, our mission is to create social change while centering the voices of those most impacted by the carceral state.

Where It All Began

In 2011, while doing time at Ironwood State Prison, Ben was enrolled in Palo Verde College and was having some luck getting his writings published in various outlets.  Kasey Stinson, a fellow student, hired Ben to edit and develop some urban novels under Kasey’s independent publishing label, and the two became fast friends.  They would often share entrepreneurial dreams.  Kasey’s was to open a chain of sober living homes in LA County and expand until he could afford to launch a multimedia center, a plan he implemented before he was even released in 2012.  By the time Ben stepped out and breathed free air in 2021, after 18 years in prison, Kasey and his wife Viktoriya had over 20 Victory Starts Now transitional homes, and The World Famous Coin was in full swing filming podcasts, producing music and music videos, and facilitating entertainment events.

Meet the Team

Board of Directors

Elisa Plata

Elisa Plata

Director of Victim Advocacy/Programmatic Marketing
Thomas Martin

Thomas Martin

Director of Volunteerism/Wrongful Conviction Coalition

Board of Advisors



Advisor, Music/ Engineering Programs


How Ben Free is utilizing innovative media tools to enhance rehabilitation


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