In 2011, while doing time at Ironwood State Prison, Ben was enrolled in Palo Verde College and was having some luck getting his writings published in various outlets.  Kasey Stinson, a fellow student, hired Ben to edit and develop some urban novels under Kasey’s independent publishing label, and the two became fast friends.  They would often share entrepreneurial dreams.  Kasey’s was to open a chain of sober living homes in LA County and expand until he could afford to launch a multimedia center, a plan he implemented before he was even released in 2012.  By the time Ben stepped out and breathed free air in 2021, after 18 years in prison, Kasey and his wife Viktoriya had over 20 Victory Starts Now transitional homes, and The World Famous Coin was in full swing filming podcasts, producing music and music videos, and facilitating entertainment events.