Elisa Plata is a woman who has held many titles: journalist at EN News, host at The Heart of Hollywood magazine, certified Human Rights consultant, certified anti-human trafficking agent, certified business consultant, and the CEO of Extreme on Promotions, LLC. Born and raised in Nuevo Laredo, Mexico, Elisa understood from an early age the power of one’s voice. Elisa’s radio career started at the age of ten when she joined the Stereo 91 children’s radio show. With an entrepreneurial heart and a passion for media, Elisa pursued Business Administration at the University of Tamaulipas, Media Communications at Valle del Bravo University, and gastronomic arts at Regiomontana University.
Her involvement in the marketing industry has led to her having multiple national marketing campaigns under her belt, working with brands such as National Geographic, Snickers, and Sprint. Through her involvement in marketing, Elisa has sought to be a champion for representation in media. She believes everyone’s story holds merit and deserves to be heard.
In addition to her professional pursuits, Elisa has been an activist and community advocate for the past 16 years, involving herself in organizations representing minority groups such as ACLU, Power to the People, United We Dream, Justice for Women, and the Red Cross. After surviving domestic violence and human trafficking, she was forced to fight her immigration case, one for which she was incarcerated at Dona Ana County Jail. Well known for being one of the most corrupt jails in the nation, this institution gave her a firsthand look at the injustice of a system that believes in “rehabilitation” only through terrorizing techniques. In most cases, these “corrective” tactics merely worsen the negative behavior of individuals impacted by the carceral system. This birthed her passion for working with those who, before becoming criminals, were just victims of abuse. She currently resides in San Diego, California where she hopes to bring the Ben Free Project to a new level of positive change-making for women and children.